Tag Archives: vitra

Retail: Plaid Toss

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It’s always fascinating when creative parallels emerge within unrelated markets.  Vitra, a leading furniture concept store recently unveiled it’s Vegetal chair by suspending several black and white styles in their Meat Packing District windows.  No more than two miles south, Burberry’s signature plaid has taken a similar route, by tossing it’s famous pattern in it’s Soho location window. This youthful touch looks like the work of Christopher Bailey, Burberry’s newish Creative Director.  Merging plaid elegance with organic fast food, Sis. Deli + Café, a chain of restaurants in Helsinki, Finland, has proven that consumption and convenience can be effectively translated without bombarding the customer with incessant messaging.

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Patternizing Maps

vitra-map

Oftentimes I am hired to beautify info graphics.  For any designer tasked with such an assignment, there is always an underlying urge to challenge the guidelines with as much flair as possible.  Striking the perfect balance between translatable content that evokes human nostalgia is every designer’s goal- or at least mine.  Here are a few creative approaches to this idea.  Vitra recently redesigned their website, filling their homepage with fabric samples sectioning off continents within the world.  A valid attempt to display product and distribution, though I wonder if there is any underlying symbolism in the placement of patterns- at first glance the assortment is a bit jumbled.  Duck Down Designs takes a more DIY approach to map-making with illustrated paper cut-outs on a metaphorically inspirational treasure map.

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